Did you know the coffee cherry has more antioxidant power than acai, pomegranate and blueberries combined? If you added coffee cherries to your coffee, you'd get an amazing antioxidant boost in every cup. So that's what we did. If you added juice squeezed from coffee cherries – the skin that surrounds the bean – to your coffee, you'd get an amazing extra antioxidant boost in every cup. So that's what we did. To make Pure Choices, we start with our most popular coffees and add extract from 100% Kona cherries.
